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Marketing Strategies PDF Print
  • •Goal: Lead Generation
    • –E-communications
      • •Website
        • –Virtual Tours of properties and land
        • –I.P. and email tracking
        • –Online Forum
          • »Customer and town feedback
        • –E-learning
          • »Interactive educational tool as per home buying, mortgages, basic real estate concepts
          • »Sell memberships for up-to-date information
        • –Virtual spreadsheets
    • –Database Marketing: Tightly define customer group
      • •Rifle shot approach: Distinguish between more probable and less probable customers and allocate resources accordingly.
        • –Database Management
          • »www.salesforce.com
          • »Email blasts
          • »Email Tracking
          • »Campaign management
          • »Purchase existing databases.
    • –Informational Seminars
      • •Luncheons
        • –Powerpoint presentations
        • –Brochures
      • Networking/Meet and Greet parties
        • Corner the market share by focusing on small market.
    • Direct Marketing
      • Newspapers
      • Local Real Estate Magazines
      • Signage
  • Summary
    • Entry Points
      • To have as many possible entry points from which customers can purchase from.
        • Multiple Offices
          • Office downtown
          • Sales tailor
        • Website
        • Direct Marketing
          • Newspapers
          • Local Real Estate Magazines
          • Signage
        • Database Marketing
          • Strategic warm email blast
          • Email lists
 
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