- Goal: Lead Generation
- E-communications
- Website
- Virtual Tours of
properties and land
- Artistic and pleasing presentation
- Online Forum
- E-learning
- Interactive
educational tool as per home buying, mortgages, basic real estate
concepts
- Constant interaction
with clients and follow up
- Social Media Marketing
- Facebook
- Constant interaction and education
- Qualified lead generation
- Multiple forums customized to particular
product
- LinkedIn
- Business Networking
- Qualified lead generation
- Target Martketing
- Twitter
- Continual online presence
- Up-to-second blog
- Real Time deal exposure
- YouTube
- Online video
- Property tours
- Customized marketing
- Educational integration
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- Database Marketing:
Tightly define customer group
- Rifle shot approach:
Distinguish between more probable and less probable customers and
allocate resources accordingly.
- Database Management
- www.salesforce.com
- Email blasts
- Email Tracking
- Campaign management
- Purchase existing
databases.
- Informational Seminars
- Luncheons
- Powerpoint
presentations
- Brochures
- Networking/Meet and
Greet parties
- Direct Marketing
- Newspapers
- Local Real Estate
Magazines
- Signage
- Summary
- Entry Points
- To have as many possible
entry points from which customers can purchase from.
- Office and affiliation
with Prudential Rocky Mountain Realtors
- Website
- Direct Marketing
- Newspapers
- Local Real Estate
Magazines
- Signage
- Database Marketing
- Strategic warm email
blast
- Email lists
- Information Seminars
- Industry gatherings
and events
- Customer procurement
- Networking
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