- Truth
- Honoring both the seeking and the telling of the Truth in all of our personal and business affairs
- Integrity
- Doing what we say we will do when we say we will do it
- Fun
- Appreciating, enjoying and making fun part of our work
- Customer Success
- To provide value to customers
- Creativity
- Remaining open to innovative solutions and ideas
- Making a profit
- Sustaining and growing our enterprise based on meeting our profitability goals
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